The most dynamic and influential group of consumers are a completely new breed. They don’t like to be marketed to — but they show up as the target on nearly every brand’s list.
Moosylvania recently fielded a national study to understand more about their attitudes towards adopting brands. Who do they like? Who do they follow? Why are they champions of some brands and not others? How do they shop and where? What ad types do they respond to?
As we move into 2014, we would like to share the results with key clients. Sign up for more information.