Sweepstakes & Contests
Sweepstakes and Contests
Gone are the days when the chance for a windfall was enough to lure in consumers and keep them around. Not only are consumers more skeptical today, but marketers also know we need to create an ongoing relationship with consumers rather than quick, one-time contact.
In today’s ever-changing market environment, sweepstakes and contests need to work hard to capture the imagination and ongoing attention of consumers. They need to resonate with the target’s lifestyle, generate buzz and impact the bottom line.
It’s a new world, and that calls for an evolution of standard sweepstakes, promotions and contests. At Moosylvania, we love making old things feel new again, and that’s what we’ve done with promotions and contests.
Always full circle
At Moosylvania, we believe all activation should be strategically linked and should build back to the brand strategy. And we make sure it’s done in the right way for the right consumer, including contests at events, internet promotions and sweepstakes in store.
They take on many forms
It could be aimed at millions with a grand prize of thousands of dollars. Or it could be aimed at a select group with several smaller scale prizes. We’ve put together large scale sweeps, small scale contests and everything in between. The key is tailoring it to the consumer and the marketing objective.
Our Hub Award-winning sweepstakes for Dean’s, Start Right End Right, was a promotion on the large end of the spectrum. With the goal of increasing consumption occasions and therefore volume, the program succeeded with hundreds of thousands of entries and consumers purchasing more than four products a month.
On the other hand, for Punch Cigars we regularly activate quick-turn contests on Twitter that have increased followers by as much as 50% in a matter of days.
Check out these and other smart solutions in our case studies. Then let us know if you want to know what Moosylvania can do for your business.